# Pairline: Your own sales team. Without the payroll.

> Pairline is a hybrid sales-as-a-service for B2B companies of 5–50 people: AI agents research, write and follow up, human SDRs call and qualify, and qualified meetings land in the client’s calendar. Live within 2 weeks; a monthly fee plus a fee only for accepted meetings. Plans: AI Start €490, Core €999, Growth €1,890, Dedicated €3,490 per month.

AI researches, writes and follows up. Our SDRs call, qualify and handle objections. You find the meetings in your calendar.

- Human SDRs + AI agents, one team
- Book a free pipeline audit: https://www.pairline.eu/#audit

## The problem

Hiring a salesperson takes months. You pay whether they deliver or not.

- **Expensive:** An in-house SDR costs over €2,000 a month with taxes and tools, from day one.
- **Slow:** Recruiting, onboarding, scripts, lists: months before the first qualified meeting.
- **Risky:** If it doesn’t work out, you start over. The know-how leaves with them.

## Humans + AI

AI prepares and follows up. People talk and qualify.

### AI agents (In every plan)

- Account and decision-maker research
- Personalised email and LinkedIn messages
- Multi-step, timed follow-ups
- Reply sorting and meeting booking

### Human SDRs (From Core)

- Cold calling and phone qualification
- Objection handling in live conversations
- A brief before every meeting
- Script tuning from real feedback

Shared CRM: every call and email logged, a weekly report for you.

## How it works

Three steps to your calendar.

1. **ICP and scripts** (Week 1): In one workshop we define your ideal customer and what counts as an accepted meeting. Then we write the scripts.
2. **AI + SDR outbound** (From week 2): AI builds lists, writes and follows up. The SDR calls, qualifies and handles objections.
3. **Meetings in your calendar** (Ongoing): Qualified prospects land in your calendar with a brief. Weekly report from the shared CRM.

## Comparison

In-house SDR, agency or Pairline?

| | In-house SDR | Agency | Pairline |
|---|---|---|---|
| Time to start | Months: hiring, onboarding | Typically 1–2 months | Within 2 weeks |
| Monthly cost | Over €2,000, from day one | Typically a fixed retainer | From €490, plus a fee per meeting |
| Pay for results | No | Rarely | Only for accepted meetings |
| Human calls | Yes | Yes | From Core |
| AI research and follow-up | Your own tools | Varies | In every plan |
| Guarantee | No | Rarely | From Core |
| If it doesn’t work | Notice, rehiring | Long contract | 3-month minimum |

_In-house and agency figures are typical market values._

## Plans and pricing

A monthly fee, plus a fee only for accepted meetings.

The AI layer is in every plan. Plans differ in human SDR capacity.

### AI Start: €490 / mo

- 0 FTE · AI only
- AI-built account lists and scoring
- Email + LinkedIn sequences
- Reply handling, meeting booking
- Monthly report
- Commission: €50 / accepted meeting
- Setup: €490 one-off

### Core: €999 / mo (Most popular)

- 0.25 FTE · ~10 h/week SDR
- Everything in AI Start
- Cold calling, phone qualification
- CRM management
- Weekly report
- Commission: €60 / meeting or 8%
- Setup: €490 one-off
- Guarantee: min. 4 meetings/mo

### Growth: €1,890 / mo

- 0.5 FTE · ~20 h/week SDR
- Everything in Core
- Account management
- Follow-up meetings
- Proposal follow-up
- Commission: €50 / meeting or 6%
- Setup: €990 one-off

### Dedicated: €3,490 / mo

- 1 FTE · Dedicated SDR
- Everything in Growth
- Your own dedicated SDR
- Full funnel to close
- Strategy call every two weeks
- Commission: €40 / meeting or 5%
- Setup: €990 one-off

- **3-month minimum:** Month one is ramp-up: domain warm-up and script testing.
- **Annual plan −10%:** Pay a year upfront and save ten percent.
- **Commission only on accepted meetings:** Measured against ICP criteria you set upfront. No arguing about quality.
- **Guarantee from Core:** If from month 2 a month falls short of the minimum, the next monthly fee is halved.

_The service has not launched yet: we are currently gauging interest, the plans and prices shown are indicative and do not constitute an offer, and submitting the form does not create a contract. Prices exclude VAT. Percentage commission applies to first-year contract value, with a 6-month attribution window._

## Who it is for

For B2B companies of 5–50 people without a sales team.

- **B2B clients:** With an identifiable decision-maker we can call.
- **€1,500+ deals:** Per client, per year. Below that the model doesn’t pay off.
- **You close:** Someone on your side takes the meetings. We bring prospects to your calendar.
- **Typical industries:** IT services and software, industrial suppliers, B2B services, energy, consulting.

## FAQ

### How is commission calculated?

Your choice: a fixed fee for every accepted meeting, or a percentage of first-year contract value. A meeting is accepted when it meets the ICP criteria agreed in writing at the start. For closed deals there is a 6-month attribution window, capped at first-year contract value.

### What is the minimum contract length?

Three months. In month one we warm up the email domains, test the scripts and refine the ICP, so meaningful results usually show from month two.

### Who talks to my prospects?

Calls and live conversations are always handled by a person: the SDR assigned to you. AI does the research, written outreach, follow-ups and admin. Every outgoing message speaks in your voice, based on scripts you approve.

### What about GDPR?

For B2B outreach we rely on legitimate interest, every message has an opt-out, and we check suppression lists. Call recording is announced at the start of each call, and retention periods are set in the contract.

### Who is it not for?

If your customers are consumers, or a deal is worth less than €1,500 a year, the model doesn’t pay off. Nor does it if nobody on your side can take the booked meetings.

### Can I see what’s happening?

Yes. We work in a shared CRM where every call, email and meeting is logged, and you get a weekly report with the numbers and the lessons.

## Contact

Let’s look at your pipeline together. We’ll map your ideal customers, how many meetings to expect, and which plan pays off for you.

- 30 minutes · free · no commitment
- https://www.pairline.eu/#audit
- info.pairline@gmail.com